The institution is directly established through the Ident, NME. The magazine is famous in the music world and the NME initials is the perfect iconography, and selling point for the magazine. Another selling point being in the form of the Puff " The Headline Franz Ferdinand gives and insight into both genre and topic of where the band has been and what they have been doing, the magazine is focused on in that issue being confirmed by the Kicker "So what took you so long?". Knowing the genre also leads to knowing the target audience/demographic of the magazine, fans of the genre and the band in question, also possably fans with physical attraction to the band members which will be stimulated by the Main Image. The idealogly behind NME is to inform on the latest music happenings within that genre, such as the strapline shows. It has positive representation of the bands image with nice suits and swarve hair, it has negative represantion of the fact that the band hasnt been recording for a while and that there new songs have been a long time coming.
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