The institution for this magazine is American magazine Alternative Press, or AP as it is recognised. It's main focus is to promote bands and tours, the genre it focuses on is alternative rock and in some cases, metal. Its ideology is to help break through artists, such as August Turns Red, to gain popularity and recognition, also featuring spreads on larger bands such as Bring me the Horizon and Emarosa. Its representation of the bands is possitive and groups the two bands BMTH and Emarosa in the main image to show unity within the genre, the audience are fans of the magazine, genre or bands involved.
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