Alternative Press Magazine

 The institution for this magazine is American magazine Alternative Press, or AP as it is recognised. It's main focus is to promote bands and tours, the genre it focuses on is alternative rock and in some cases, metal. Its ideology is to help break through artists, such as August Turns Red, to gain popularity and recognition, also featuring spreads on larger bands such as Bring me the Horizon and Emarosa. Its representation of the bands is possitive and groups the two bands BMTH and Emarosa in the main image to show unity within the genre, the audience are fans of the magazine, genre or bands involved.

NME Music Magazine

The institution is directly established through the Ident, NME. The magazine is famous in the music world and the NME initials is the perfect iconography, and selling point for the magazine. Another selling point being in the form of the Puff " The Headline Franz Ferdinand gives and insight into both genre and topic of where the band has been and what they have been doing, the magazine is focused on in that issue being confirmed by the Kicker "So what took you so long?". Knowing the genre also leads to knowing the  target audience/demographic of the magazine, fans of the genre and the band in question, also possably fans with physical attraction to the band members which will be stimulated by the Main Image. The idealogly behind NME is to inform on the latest music happenings within that genre, such as the strapline shows. It has positive representation of the bands image with nice suits and swarve hair, it has negative represantion of the fact that the band hasnt been recording for a while and that there new songs have been a long time coming.

Evaluation of Music Magazine Q

The magazine in question is straight away defined as the institution Q magazine due to its masthead, the recognisable red and white Q sign. This in its self is its selling point due it is reputation as a prestigious music magazine, however the headline The Prodigy relays the main topic within the magazine and accounts for the selling point of this particular issue of Q and not Q as a brand. The magazine appeals to those who enjoy the alternative/classic/heavy rock genre, around the ages of 16 and up, because of some of the lifestyles of 'rock stars' that are represented. The magazine believes in exposing new bands to the rock scene that show potential, the Brand image, depicting Keith Flint (Front man) standing over a crack in the ground clutching a megaphone, the idea behind this image is to declare The Prodigy’s band image and music is ground breaking and must be exposed to the avid readers. The banner headline "The worlds biggest music magazine" self promotes the product and is arguably correct.

Pricing of my magazine

The pricing of my magazine will amount to approximatley £3.99, the reasoning behind the high price is down to how often the magazine is published, such celeb magazines such as Heat, Okay or Reveal are released in short spaces of time, some being once a week or more, reaching such prices as 69p to £1, this is because the celeb world moves fast and changes happen over night, so magazines must bring out the most up to date info befoire the competition beats them to it, because people only buy the magazine based on its front cover story.

However music magazines like Q are realsed in monthly installments, because they have built up a demographic that subscribes to them and buys them based on their reputation. They are often quite bulky for magazines and updated the reader on all the months music happenings on the selected genre it is famous for covering. They are around 160 - 200 pages long, which is expected after a months labour, and £3.99 a month seems like a better bargin than paying 69p-£1, weekly, most times 2-3 times a week.

That is the reason for the price for my montly Music Magazine

Choice of Music Genre

I have chosen to undertake the Alternitive Rock Genre, Bands catogorized under this Genre include my favourite band Emarosa. Also others like The Prodigy, Franz Ferdinand and many more.
Music magazines which tend to focus on this Genre are Alternative Press, NME and Q.

I have chosen this Genre because it has a wide range of artists and is also covered by the most well known magazines and professionals, these magazines are the competition for my magazine.

Evaluation

Evaluation of College Magazine  

Michael Davies

When making the college magazine I opted to appeal to the computing demographic with the topic and theme of the magazine front cover, I took a medium shot of my model facing a computer, still keeping a profile on him, but also making sure I had the computer screen in shot. When taking the shot I also gave away a lot of unused space at the top which had a white background, this was so I could edit the picture with a clear and visible heading.

I also had to make it look like a true magazine, adding little details in such as barcodes, issue dates and other well known branded products such as “McAfee” in the presentation. The sub-heading “tips to make it look easy” give the audience an insight on what they are about to read.

Language – The college magazines language shows a male sat at a computer engaging in his work which connotes his enjoyment of using the computers and how vital they are to college success, as hand written pieces are being left behind. The texts used are all in a formal style, including handy statements and even a rhetorical question, which poses this magazine as an informative text, appealing to the demographic of young college students who wish to become more adept at computing.

Institution – The institution of the magazine is Wyke 6^th form.

Ideology – The ideology behind the concept is to inform young college goers about the computing facilities and how the new computers in the college are going to help them with future learning of their subjects. The magazine is aimed at the computing demographic but can also appeal to those who are just interested in how to improve the quality of their work, in areas such as editing for media/film, or creating designs for graphics.

Audience - Anyone looking to go to college, it aims its topics at anyone and everyone who wants to attain higher learning at colleges and even helps people with any problems they might have with it such as one of the sub headings on the magazine saying “Tips to make it look easy”” in order to help people with computer troubles.  

Representation – The magazine represents the college as moving forward in the technology aspects, it shows and connotes that its facilities are upgraded and that the college students are focused (hence why I had the model face the screen and not the camera) on their work and that they enjoy using the computers at Wyke.

Mock-Up Contents Page

College Magazine