L.I.I.A.R Evaluation of College magazine,

College Lifestyle

Issued September 2009

 

Language – The main image is very positive in its aim to promote college lifestyle as a fun and active environment with such sub-headings as “College Couture – campus casual to party” and “Thank God its Friday” the image is very sharp and sophisticated to appeal to the more mature students and not secondary schoolers, the male in the picture looks very mature and has a positive expression depicting college lifestyle as an enjoyable environment.

The male is also holding a set of books having connotations that while the average college student can party the main aim at the college is indeed to learn, otherwise I believe the male would be holding something such as an alcoholic drink form example

Institution – The institution is http://www.collegelifestylemag.com/, a website that is advertising funded. Focusing primary on promoting the college lifestyle.

Ideology – Focusing on the party scene, learning, sports, art etc, the magazine represents everyone in college as an individual and that everyone achieves their true potential and become the adults they are to be in the college time, and that the only way to become successfully is to have been apart of the college life.

Audience -  Anyone looking to go to college, it aims its topics at anyone and everyone who wants to attain higher learning at colleges and even helps people with any problems they might have with it such as one of the sub headings on the magazine saying “Make Money on Campus” in order to help people with money troubles.

Representation – the representation of colleges and the people within them are represented positively in an enjoyable role, that they are great for students to have fun and party amongst their studies, although this is a negative thing to say as learning should be their top priority it doesn’t forget these worries by representing the college as a forefront for sport, dance or even harder subjects such as Law.