L.I.I.A.R Evaluation of College magazine,

Secondary Teachers

Issued March 2010

Language – The Images given are very positive in the sense that they are promoting secondary school teaching, the image of the girl is very centred (a medium shot) and very tidy, she is seen smiling and dressed formal and smart, to show the organisation of secondary schools and that it is also enjoyable not only for the students but potential teachers.

There is also intertextuallity in the sub-heading where it references the “X-Factor” talent show as a device to relate to the younger more ‘trendy’ viewers.

The designer used a Photoshop image of a green and yellow election ribbon and a document to convey an election theme, showing that these students are grasping the idea of new responsibilities. And becoming more independent and have their own ideas.

Institution – The institution is TeacherNet, a company that is government funded and backed up. Focusing on primary and secondary school teachers.

Ideology – The idea is that Secondary teaching is both a healthy opportunity for both new potential trainee teachers and the students of the school.

Audience -  The topic suggests that this would be aimed at the older gherneration, those interested in teaching because it is a persuasive magazine for secondary school teachers, and also the presentation of cartoon like pictures appeals to the children it is discussing also.

Representation – the representation of secondary schools is very positive, they are seen formally dressed and finding school life enjoyable, a point the magazine is trying to make as down to the teaching staff who are being represented as capable and hard working individuals.