The main image, The Black Eyed Peas, is the most eye catching part of the spread, its automatically provides the target audience, fans of the band, it represents the band as very modern, trendt and contempory, wearing stylish clothing and uses simple effective colours to make them stand out. NME is the institution and the ideaology is to give information on the bands front man Will.I.Am as he is the most prominant figure and the article title cleverly used his name 'will' as a question.
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